If you’re considering pitching them, you can Tweet them. There are various methods to find emails even if they’re not obvious ( we covered the most effective email finding strategies here). However, you’ll need to pitch more than one journalist, and not all of them will have their email listed in their bylines. In most cases, they’ll have publicly available contact details - because they want to hear about stories that match their area of focus.įor example, if we head to TechCrunch and click on an Author byline, you’ll find contact details. Then, head to their byline on publications they write for. Look for journalists writing regularly about your industry. You don’t want to be emailing generic emails that never get checked, like: or to find personal email addresses of journalists who have written about topics similar to your story before. Finding Contact Details for Journalists and EditorsĪs you’re handling your PR outreach process yourself, you’ll need to spend time on research and preparation.Īn essential part of the process is sourcing the best people to reach out to. Over 60% of press releases are distributed via wire services, so sending emails yourself is also an effective way to show journalists and editors that there’s a real person behind the brand and story.īy taking control of your campaign and doing the work yourself, you’ll get more replies and more media placements. In the future, you can reach out again and easily secure coverage.Īs well as that, handling your own campaigns is a simple way to stand out. Second, you don’t have full control over your distribution.īy handling your PR campaigns in-house, you’ll build relationships with editors and journalists at industry publications. Firstly, you’ll be charged for it (usually with no guarantee of results). Well, they are convenient, but there’s a cost. Press release distribution services like PRWeb, E.Releases, or Realwire can handle your PR emails for you. I’ll show you how to find the contacts at media companies to reach out to with your pitch, assets to prepare before reaching out, and how to automatically schedule your emails and follow-up if you don’t get replies.Īnd best of all? Real email templates that you can use in your next PR campaign. In this guide, I’m going to show you how to write press release emails that secure coverage for your business or clients in the outlets you care about. It’s hard work and there are no guarantees you’ll receive coverage - no matter how compelling your story is.
More traffic to your website, links from big websites, and new customers.īut, ask anyone who has ever tried to generate press coverage for their business. 📧 Can You Use Email Marketing Tools for Cold Email?Ī wave of press can bring major benefits to your business.
🆚 Cold Email vs Email Marketing Overview.
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